Privacy Policy

Last updated: September 5, 2026

North Valley Technologies LLC, doing business as OrderLine ("OrderLine," "we," "us," or "our"), provides a text-message (SMS) service that lets hospitality businesses — hotels, restaurants, and similar operators — receive and respond to guest and customer requests over an ordinary phone number. This policy explains what information we collect, how we use it, and the choices you have. It applies to our website (orderlinesms.com) and the OrderLine service.

Who this covers

We act in two roles. For information about the businesses that subscribe to OrderLine and the staff who use it, we are the controller. For the guest and customer messages that flow through a business's OrderLine number, we process that information on behalf of, and under the instructions of, that business (our "Customer"); the business's own privacy policy also applies.

Information we collect

• From businesses and their staff: name, email address, business name, role, login and PIN credentials, and billing details.
• From guests and customers who text an OrderLine number: your mobile phone number, the content of the messages you send and receive, and information you provide in those messages (for example a name, room number, order, request, or language preference). A business may also associate you with a stay or reservation it manages.
• Automatically from our website: standard log data (IP address, browser type, pages viewed) and limited cookies as described in our Cookie & Tracking Notice.
• Payments: when a charge is made, card details are collected and processed by our payment processor (Stripe). OrderLine does not store full card numbers.

How we use information

To deliver and route messages between guests and a business's staff; to translate messages between languages; to operate, secure, and improve the service; to process payments a guest authorizes; to provide support; and to comply with law. We use trusted service providers to help us — including a messaging carrier (Twilio), a payment processor (Stripe), an AI provider that powers translation and drafting (Anthropic), and hosting and email providers. These providers may process information only to perform services for us and are bound to protect it.

AI processing

OrderLine uses automated language technology to detect languages, translate messages, and help staff draft replies. Messages may be processed by our AI provider for these purposes. We do not use guest message content to train third-party public AI models.

Text messaging and your consent

By texting a business's OrderLine number, you consent to exchange text messages with that business through OrderLine. Message frequency varies with your requests. Message and data rates may apply. You can stop at any time by replying STOP, and get help by replying HELP. See our SMS/Messaging Terms for details.

We do not sell your information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

Mobile information — no sharing for marketing

We do not share mobile opt-in information or a guest's phone number and text-message consent with third parties or affiliates for their own marketing or promotional purposes. Information you send by text is used only to provide the service you requested through the business you texted. Any sharing with the service providers named above is solely to carry out and support the messaging service and expressly excludes the sharing of mobile opt-in data for marketing.

How we share information

With the business whose number you texted (so its staff can help you); with the service providers described above; to comply with law, enforce our terms, or protect rights and safety; and in connection with a merger or sale of assets, subject to this policy.

Retention

We keep guest message and request records only as long as needed to provide the service and for a limited period afterward, consistent with the business's settings and its own retention practices (for example, guest threads tied to a stay are purged after checkout), and as required for legal, security, and record-keeping purposes. Business account and billing records are kept for the life of the account and as law requires.

Your choices and rights

You can opt out of texts at any time by replying STOP. Depending on where you live, you may have rights to access, correct, or delete personal information, or to limit certain uses. Because much guest information is held on behalf of a business, we will route requests to that business where appropriate. To make a request or ask a question, email support@orderlinesms.com.

Security

We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is perfectly secure, but we work to protect your information and limit access to those who need it.

Children

OrderLine is not directed to children under 13, and we do not knowingly collect their information.

Changes

We may update this policy; we will change the "last updated" date above and, for material changes, provide additional notice where appropriate.

Contact

North Valley Technologies LLC (d/b/a OrderLine) — support@orderlinesms.com.